To ‘cotton on’ to something means to understand or discover the potential of a great idea. This, paired with an entrepreneurial spirit like no other, led Cotton On Group founder Nigel Austin to the Beckley Market in Geelong armed with a pile of acid wash denim jackets (it was the late 80s after all). Customers loved the jackets, but Nigel left without making a sale. The next week he had an epiphany; he returned to the market, lowered the price, and the jackets sold out instantly. It was the start of something big. 7 brands, 19 countries, 1,400+ stores. And counting. As Cotton On expanded its global presence, they’ve become a part of communities globally. From the first store to the thousandth, they’re always on the lookout for the next adventure.
