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The house of Balmain was founded in 1945 by the French designer Pierre Balmain, who opened his studio at 44, rue François 1er in Paris. He presented his first collection on October 12 of the same year. Critics were soon seduced by the simple green, brown, red and lavender fabrics as well as the refined lines of the clothes. In 1949, the designer launched his perfume, Jolie Madame, which marked the beginnings of his haute couture collections under the same name that debuted in Autumn-Winter 1952-1953.
At the same time, Pierre Balmain launched a ready-to-wear line called Florilège. His aesthetic eye for the “new French style,” matched up with his perpetual quest for modernity. In 1954, one of Karl Lagerfeld’s sketches was bought by Balmain and translated onto the runway. He was hired soon afterwards, after winning second place in a competition for one of his wool coat designs.
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