In 2006, CEO Ahmed Elgibaly witnessed his wife struggling with hair loss despite trying various remedies available in the market. Realizing that existing products only treated symptoms rather than addressing root causes, Ahmed embarked on extensive research and consultation with experts. This journey led to the establishment of Blu in 2012, with a mission to develop intelligent health solutions that tackle the underlying causes of hair and skin issues. Blu specializes in eco-friendly, high-tech wellness and health products aimed at enhancing water quality, improving customer health and well-being, and reducing energy and water consumption