BYSI

From a home-grown fashion label in Singapore, bYSI® started off with a humble store in Tiong Bahru Plaza in 1998 which promises customers “A New Woman Every Day”. Over the years, bYSI® has made a name for itself by delivering chic apparels to women at affordable prices. While being in the fashion industry was well known for its cut-throat competitiveness, brand founder, Mr Tan Yew Kiat, focused heavily on innovation and brand development ever since the start of his business life. Today, bYSI® has become an essential fashion choice for the sophisticated women.