Joe & The Juice originated as a juice bar and coffee concept in Copenhagen, Denmark, established by Kaspar Basse in 2002. Since then, it has evolved into a pioneering global brand promoting healthy eating habits. With over 300 outlets across 16 nations, Joe & The Juice prides itself on using premium, natural, and locally sourced ingredients in its freshly crafted juices, shakes, coffee, and sandwiches. Its trendy atmosphere caters to individuals seeking a swift yet health-conscious lifestyle. Embracing technology, the company enhances customer interactions through its Joe Loyalty app, offering personalized services. Committed to environmental sustainability, Joe & The Juice actively reduces food waste and environmental emissions.